Hello! My name is Lucas and I’m a design researcher and ethnographer. My work has equipped design teams to create and refine products and experiences that are centered around people’s real, contextual needs.

I’ve helped brands and startups gain clarity around what mattered to the people they wanted to serve and helped brought to life physical and digital products and experiences. Select clients include Johnson & Johnson, Halma Medical, Braun, Honeywell, Revlon, and OXO Good Grips. I’ve worked with consultancies such as P9 Innovation, Thought Factory, and Stratos Innovation Group.

Great research provides people the tools and confidence to create the impactful work they’ve always set out to do. If you’re interested in chatting more, feel free to get in touch with me.

What my clients have said:

“Lucas joined our team to lead on a persona and segmentation study in a complex market/industry. He is a phenomenal researcher and was able to expertly design our research study, execute the study, and develop the insights that brought immense clarity for the go-to-market strategy. He's detail-oriented, a craftsman in research design, and a highly self-directed researcher. We look forward to working with him again.”

- David Kyle Choe, General Partner, Thought Factory

Areas of previous experience:

• Healthcare

• IoT & Smart devices

• Parenting & child-care

• Telecommunication services

• Medical tech

• Beauty

• Wearables

• Cleaning

• Content creation

• Cooking & baking

• Camping

• Air quality & environment

• Professional tools